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Senior Brand Strategist

Apply now Job no: 495498
Recruiter: Taylor Vollmer
Hiring Manager: Stephanie Roy
Salary Grade: I-8
Work type: Regular
Location: Omaha, Nebraska
Categories: Marketing

Blue Cross and Blue Shield of Nebraska (BCBSNE) is more than just an insurance company; we exist to be there for people in the best and hardest moments of their lives.

Our team is the power behind that promise. And, as the industry rapidly evolves and we seek ways to optimize business processes and customer experiences, there’s no greater time for forward-thinking professionals like you to join us in delivering on it!

As a member of Team Blue, you’ll find purpose, opportunities and the support you need to build a meaningful career and make a powerful impact in our community.

The role of the Sr. Brand Strategist is to manage Blue Cross and Blue Shield of Nebraska’s (BCBSNE) brand positioning, value proposition and creative development while consulting with multiple stakeholder audiences (internal and external) to ensure continuity with the brand values, mission and vision. Your role is a storyteller that weaves together our personality, tone, key messaging, and visual identities. You will serve as a dot connector between the brand foundation, our marketing and communications department, our in-house creative team, and our business partners in product, sales, service & support and more to help identify how our brand strategy drives business impact.

What you'll do:

Brand Strategy

  • Support and refine our enduring brand message that results in increased sales, brand loyalty and improved market share.
  • Champion the brand internally, making sure all areas of our company understand the brand and its attributes.
  • Develop and implement brand tools and guidelines, leading internal brand promotion and training to ensure all relevant campaigns and activities are cohesive. This includes with other members of the team to bring brand campaign initiatives to life.
  • Act as the liaison for brand management with the Blue Cross and Blue Shield Association; work with internal stakeholders to ensure compliance with Brand Regulations, including leading the Brand Use Review Audit.

Creative Direction and Ad management

  • Consult often with the in-house creative team on design strategy and execution, serving as the owner of our brand guidelines and creative direction.
  • Seek out new marketing/advertising/promotional opportunities that fit with the brand and maximize these opportunities for growth.
  • Be a strong liaison with advertising agencies for creation of specific content, media buys and general consulting and ensure budget is on target

Cross-functional support

  • Participate in the cross-functional Brand Marketing Review team, charged with review and approval of all external-facing materials, to ensure alignment with brand strategy.
  • Collaborate with Marketing and Communications, Sales, Account Management, and other areas throughout the company in the development of high quality and effective materials that align correctly with the overall brand strategy.

To be considered for this position, you must have:

  • Bachelor’s degree in marketing, advertising, or similar area of study and a minimum of 5 years of related experience.
  • Strong creative, copywriting and storytelling skills
  • Strong interpersonal and problem-solving skills
  • Demonstrated skills, knowledge and experience in design best practices (including typography, color and layout), and Implementation in a variety of mediums.
  • Creative invention and innovation with the ability to articulate big and breakthrough ideas through a combination of mediums.
  • Agency side experience a plus.

Blue Cross and Blue Shield of Nebraska (BCBSNE), as a federal contractor in our administration of the Federal Employee Program (FEP) and the Medicare Advantage (MA) Program, is required to comply with the government’s mandate that all federal contractors and subcontractors be vaccinated against COVID-19.  Accordingly, BCBSNE will be required to provide documented proof of vaccination against COVID-19, with exemptions for disability or religious reasons, for all of its employees if the decision is made by the Supreme Court to uphold the mandate.

Learn more about what makes BCBSNE such an exceptional place to work by visiting NebraskaBlue.com/Careers.

We strongly believe that diversity of experience, perspective and background will lead to a better workplace for our employees and a better product for our customers and members.

Blue Cross and Blue Shield of Nebraska is an Equal Opportunity /Affirmative Action Employer - Minorities/Females/Disabled/Veterans

 

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